WORKING with GUERRILLA AGENCY as creative on a brand overhaul for the north face Vectiv trail running product range.

the campaign links the product performance and technology to high performance rally cars.

deliverables include a brand playbook and design system alongside a CGI short film showcasing the product tech, a live action film highlighting the Vectiv brand DNA and direction on in-store campaign execution. I was responsible for look development and art direction for the CGI

film (in collaboration with Already been chewed agency), retail campaign design and additional 3D plates and assets for product still artwork and direction of product and model shot retouching.