CITIZEN M

ROME TIBERINA HOTEL LAUNCH

working with agency Kesselskramer to highlight the switch from classic to modern day Rome.

The project saw the sculpting citizens of Rome as digital marble busts, showcasing the juxtaposition of old and new.

five local citizens whose performing, cooking, crafting, designing and composing embody the new modern face of Rome and sit alongside more sculptures representing citizen M’s contemporary take on hotels, and the city itself,
from sporting a Vespa helmet to sipping an espresso.

3D Scanned models were processed, altered and outfitted with thematic props before being rendered as marble busts, both as stills and animated 360 turntables.

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PUMA DIGITAL

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THE NORTH FACE VECTIV