WORKING in collaboration WITH PUMA GROUP TO create an event toolkit for the global livery reveal for the McLaren formula 1 team.

the toolkit was created with scalability in mind, allowing regional partners to roll out a consistent fan experience at multiple venues world-wide.

toolkit elements include a centrepiece,
presentation podium to host the livery reveal, complete with digital signage, wayfinding, branding elements and Event furniture.

Branding elements included creation of an abstract texture pack for use in branding materials.